Manager, Social Media & Marketing

Pleasanton, CA | Contract-to-Hire

Post Date: 07/17/2017 Job ID: 11591

Position: Manager, Social Media Marketing

Location: East Bay

Client Industry: Health and Wellness

Bayside Solutions is seeking a Manager, Social Media Marketing to join our client’ s team in East Bay.

About Bayside Solutions:

Founded in 2001, Bayside Solutions has been recognized as one of the fastest growing staffing companies in Northern California. The numbers tell our story: we have close to 100% client retention rate, 700% growth in four years and over 95% repeat business. Our dedication to building relationships with both our clients and our recruits is the key to our phenomenal success.

Key Responsibilities:
  • Collaborate with marketing teams around the globe to lead strategy and produce a best-in-class social media content library that enhances and grows the client’ s brand around the world.
  • Take ownership and personal responsibility for the success of social media efforts.
  • Identify and capitalize on new and emerging social trends to enhance the social media audience and engagement.
  • Own the content calendar and strategy for the client’ s social channels.
  • Create engaging social media campaigns to support marketing efforts, including product or PR campaigns. Work cross-functionally with Sales, Events and Marketing teams and other areas to support their initiatives and to build a social-media-savvy culture.
  • Ensure that engaging discussions about the company and brands occur on a daily basis on social media channels, including, but not limited to, Facebook, Instagram, and Twitter.
  • Oversee and execute on content creation for a Distributor content library
  • Create strategy and execute creative campaigns to encourage user generated content in order to grow audience and engagement.
  • Interface with Olympic athletes to generate stories and content (video, images, blog posts, etc.) for use on social media.
  • Measure and continually improve social media efforts across all platforms.
  • Manage third parties assisting in company’ s social efforts.
  • Learn the business needs and goals of our Distributors and be strategically focused, detail-oriented, conscientious and committed to driving business growth via strategic social media efforts.
  • Lead training online, via video/webcast and at events for Distributors in partnership with the VP Training on best practices for social media usage.
  • Work with Creative and Video teams to create social media content that is on-brand and effective.
  • Other related duties, as required and assigned. 

Qualifications:
  • Bachelor’ s Degree, plus 4-7 years of work experience. Three to five years in Marketing, PR or Social Media areas preferred.
  • Experience scaling social media accounts to significant levels across multiple platforms.
  • Rapid and exceptional written communication and editing skills.
  • Experience leading projects and working in collaboration with a cross functional environment. The ability to manage multiple projects to completion simultaneously.
  • An understanding of analytics and a desire to test, measure, learn and repeat.
  • Passion for new forms of communication and the impact these new forms of communication will have on the relationship between the company/brands and their customers.
  • Must have a detailed understanding and love of the social web and a rich personal history of social networking.
  • Experience with optimization strategy and execution for leading social web components (Facebook, Twitter, blogging, LinkedIn, Digg, YouTube, etc.)
  • Have an ability and desire to share your passion with others and the patience to work with them until they share your passion.
  • A “ get things done” mentality. Strong initiative and follow through required. Ability to solve problems independently.
  • Must work well in a fast-paced environment.

Preeta Garg
Technical Recruiter


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