Manager, CRM & Engagement Tools

Pleasanton, CA | Contract-to-Hire

Post Date: 06/22/2017 Job ID: 11414 Industry: Information Technology

Manager, CRM & Engagement Tools

Nutrition Manufacturer

Location: Pleasanton, CA

Bayside Solutions is seeking a Product Manager, CRM & Engagement Tools to be part of our client’ s team in Pleasanton CA

Our Company Bio:  Bayside Solutions was founded in 2001, Bayside was recognized as one of the fastest growing professional staffing companies in Northern California. The numbers tell the story: We have close to a 100% client retention rate, 700% growth in four plus years and over 95% repeat business. Our dedication to building partnership relationships with both our clients and our recruits is the key to our phenomenal success.

Principal Duties and Responsibilities include but are not limited to:
  • Build the strategy and roadmap for the digital tools that will help advance our clients Distributors grow their businesses
  • Evolve our existing digital tools – health print, mobile app, business portal and personal websites
  • Build a set of digital marketing tools that our clients Distributors will use to promote their business across channels (social, email, web, search, etc.)
  • Take a CRM approach to helping Distributors engage with customers, by using data to identify appropriate communication tactics and an automated system to engage Distributors
  • Push responsibility for results by conducting weekly business review meetings, establishing KPIs & closely monitor, record and drive strategic decisions to impact KPIs positively
  • Insightful and Analytical; provide suggestions  and appropriate changes based on measureable results and Distributor feedback
  • Partner with stakeholders across marketing, sales, IT, finance and external agencies to deliver against the responsibilities above
  • Staying abreast of latest digital technology and bringing new ideas to the business

Qualifications:
  • 8 or more years' of experience in digital marketing.
  • BA/BS/Bachelor’ s degree
  • Track record of successfully developing and implementing tools that sales teams use to drive results
  • Expert knowledge of digital systems and user-centric experience design
  • In-depth understanding of sales automation tools (ex: salesforce.com)
  • Understanding of digital tools that small businesses use to manage and grow their businesses
  • Passion for utilizing technology to make people’ s lives easier
  • Work with internal and external stakeholders who are diverse; petition for and produce feedback, and make recommendations on forward progression.
  • Extensive analytical skills with the aptitude to use data to drive actions, for use by Distributors in driving better customer engagement and for broader strategic planning.
  • Exceptional attention to details and driven to attain results using a high degree of personal initiative and leadership

Desired Experience
  • Experience in direct selling and network marketing channels is highly desired
  • Digital marketing CRM Inclusion is a huge plus
  • Excellent interpersonal skills and a positive attitude.
  • MBA preferred.
  • Must work well under pressure.
  • Must work well with others.

 

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